it would solidify the sense that obama had a wildly successful presidency and reset american politics ideologically. >> john, i'm glad you mentioned yuval. he made a strong case for targeting. yuval, you've been writing for years that while the democrats have their various constituencies and pressure groups that republicans and conservatives should think hard about the idea that parents, middle income parents want to make an investment in the next generation, should be thought of as a group that has a distinct political identity and political voice and we should perhaps target more policies, including our tax policy towards the interest of those parents. >> let me say first, targeting especially in the sense that it is vital to explain to those voters why conservative policies are good for them, the idea is not we should think about what we ought to advocate on the policy front but who we should get the vote for and who we shouldn't and break it up into demographics and racial. that's not how the republican party could ever work. that kind of transactional politics is not only impossi